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What can bring more people to your website?And keep them reading for longer?While satisfying search engines and humans?It's words, written well, with purposeCopywriting
What can bring more people to your website?And keep them reading for longer?While satisfying search engines and humans?It's words, written well, with purposeCopywriting

Our copywriting process

Our copywriters cut their teeth in the media where it’s important to develop a quick understanding of any situation. From there, it’s vital that the words written are accurate, compelling and tell a great story.

Our copywriting services follow a simple process to achieve all this in collaboration with you – to achieve your goals.

1. Research

Our primary goal is to quickly gain an understanding of you and your organisation. In addition to identifying specific and measurable goals, this discovery phase enables us to embody your tone-of-voice – to write in your words.

2. Planning

Before we put pen to paper (or finger to keyboard) we prepare a copywriting plan. This collaborative process identifies relevant content and sets up a writing structure that will achieve your intended goal.

3. Writing

Throughout the writing process, we maintain a strong focus on the intended reader. The writing style, tone and content are all customised to ensure they connect strongly with the words.

4. Approval

Our thorough proofing process ensures the copy you receive is accurate and satisfies our agreed copywriting plan. As part of the approval process we include one round of copy changes to ensure the words really do speak for you.

Copywriting services that get results

Writing that makes a personal and human connection leaves a lasting impression – that’s where our copywriting services come in.

We put feelings into facts to write quality copy that educates, entertains and inspires action.


Google rewards deeply researched blog articles that offer real value to readers. We apply decades of journalism experience and marketing expertise to write the blogs that your customers are searching for.

Website Copy

Your website is the first encounter that many people will have with you and your organisation. Our copywriting services make sure your website speaks with your voice, values and mission.

SEO Copywriting

Writing for search engine optimisation (SEO) means writing for humans in a way that Google understands – not the other way around. We’ll work with your SEO strategy, or establish an SEO base to build on.

Brand Identity

All of your written words should align with the way you and your team speak to customers. We capture that tone-of-voice and wrap it up in the values and mission of your organisation. We can prepare your brand positioning statement and elevator pitch.

EDMs & Newsletters

When you email your customers and community, you want to speak directly to the reader – not to be sent straight to junk. Our EDMs and Newsletters speak directly and offer value so that recipients will look forward to hearing from you.

Marketing Materials

Whether you’re preparing an annual report, delivering a speech, scripting a video or animation, or neck deep in marketing collateral – you need words written well. With a rich history of copywriting, we’ll help you achieve your specific marketing goals.

Our copywriting services work

Our copywriting services champions

Robbie | Podcast Production Agency | WRITTEN & RECORDED

We’ve had difficulty with copywriters who just don’t get what we do. Written & Recorded bring a journalistic approach to uncovering the story. They not only got it, but I could see my words, the way I would express myself, in the copy.

Exvos Consulting
Hardy Audio | Podcast Production Agency | WRITTEN & RECORDED

Written & Recorded bring a freshness and enthusiasm to copywriting that is rare to find. I need a copywriter that writes quickly and on-brief. Written & Recorded deliver every time. They’ve even driven to Ballarat to meet in my office.

Hardy Audio

Written & Recorded uncovered stories, found the right characters to bring them to life and gave good advice to pitch to media. They handled the process admirably – sharing discoveries, discussing new angles, and managing stakeholders.

Movember Foundation

Free 30 minute copywriting services consultation

Are you ready to tell your brand story?

Let us craft your message with clarity.

Use this form to drop us a line and we’ll arrange a time to chat that suits you.

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