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What can bring more people to your website?And keep them reading for longerWhile satisfying search engines and humansIt's words, written well, with purposeCopywriting

COPYWRITING SERVICES THAT GET RESULTS

Writing that makes a personal and human connection leaves a lasting impression – that’s where our copywriting services come in. We put feelings into facts to write quality copy that educates, entertains and inspires action.

Blogs

Google rewards deeply researched blog articles that offer real value to readers. Our blogs are built on journalism with content marketing expertise.

Website Copy

Your website is the first encounter that many people will have with you and your organisation. Our copywriting services make sure your website speaks with your voice, values and mission.

SEO Copywriting

Writing for search engine optimisation (SEO) means writing for humans in a way that Google understands – not the other way around. We’ll work with your SEO strategy, or establish an SEO base to build on.

Brand Identity

All of your written words should align with the way you and your team speak to customers. We capture that tone-of-voice and wrap it up in the values and mission of your organisation. We can prepare your brand positioning statement and elevator pitch.

EDMs & Newsletters

When you email your customers and community, you want to speak directly to the reader – not to be sent straight to junk. Our EDMs and Newsletters speak directly and offer value so that recipients will look forward to hearing from you.

Marketing Materials

Whether you’re preparing an annual report, delivering a speech, scripting a video or animation, or neck deep in marketing collateral – you need words written well. With a rich history of copywriting, we’ll help you achieve your specific marketing goals.

OUR COPYWRITING PROCESS

Our copywriters cut their teeth in the media where it’s important to develop a quick understanding of any situation. From there, it’s vital that the words written are accurate, compelling and tell a great story. Our copywriting services follow a simple process to achieve all this in collaboration with you – to achieve your goals.

1. Research

Our primary goal is to quickly gain an understanding of you and your organisation. In addition to identifying specific and measurable goals, this discovery phase enables us to embody your tone-of-voice – to write in your words.

2. Planning

Before we put pen to paper (or finger to keyboard) we prepare a copywriting plan. This collaborative process identifies relevant content and sets up a writing structure that will achieve our intended goals.

3. Writing

Throughout the writing process, we maintain a strong focus on the intended reader. The writing style, tone and content are all customised to ensure they connect strongly with the words.

4. Approval

Our thorough proofing process ensures the copy you receive is accurate and satisfies our agreed copywriting plan. As part of the approval process we include one round of copy changes to ensure the words really do speak for you.

Our Copywriting Services Champions

Paul

Written & Recorded uncovered stories that would have gone untold, found the right characters to bring them to life and then gave good advice to support pitching to media. Serpil and James handled the process admirably throughout; sharing discoveries, discussing new angles and managing stakeholders.

Paul
Movember Foundation
Hardy Audio

Serpil and James bring a freshness and enthusiasm to copywriting that is rare to find. I need a copywriter that writes quickly and on-brief. Written & Recorded deliver every time. They’ve even driven to Ballarat to meet in my office – I haven’t come across many agencies in Melbourne that will do that!

Lauren
Hardy Audio
Robbie

We’ve had difficulty with copywriters who just don’t get what we do. Written & Recorded bring a journalistic approach to uncovering the story that we want to tell. Not only did they get it, but I could see my words, the way I would express myself, in the copy that they wrote.

Robbie
Exvos Consulting

FREE HALF HOUR COPYWRITING CONSULTATION

We’ve got some great ideas for copywriting and we’d love to talk about how they can help your website, emails or anything else with words on it.

Use this form to drop us a line and we’ll arrange a time to chat that suits you.

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