5 reasons audio is better than video
Scientific evidence proves that audio comes out on top in the battle of audio vs video. In fact, we’ve got five conclusive reasons why audio is better than video.
Is artificial intelligence content writing possible?
We explore how artificial intelligence (AI) works, its ethical challenges and three ways you can put it to use today.
Which podcast platform is best?
In this guide to podcast services, we’ll outline the main groups of podcast platforms and explain how they can help you at each stage of your podcasting journey.
How to measure ROI on podcasts
Here's three different methods of how to measure the ROI of podcasts, including the all-important dollars and cents, as well as the brand ROI and educational ROI.
Advertisers look at podcasts all wrong
Advertising on podcasts is one way to reach large numbers of consumers, but there are better ways that podcasts can add value for your customers.
How to listen to podcasts
[rt_reading_time label="Reading Time:" postfix="minutes" postfix_singular="minute"] A podcast is audio on demand that you can download or play directly from the…
Maintaining quality content as your business grows
[rt_reading_time label="Reading Time:" postfix="minutes" postfix_singular="minute"] For startups, small business and even larger businesses, there’s often one person responsible for the…
Keeping the brand together
[rt_reading_time label="Reading Time:" postfix="minutes" postfix_singular="minute"] The brand of a business has a large role to play, communicating a lot, while…
A Content strategy for the first five years of business
[rt_reading_time label="Reading Time:" postfix="minutes" postfix_singular="minute"] Most articles about the first five years in business focus on the high risk of…
Comparing content: Text Vs Audio
[rt_reading_time label="Reading Time:" postfix="minutes" postfix_singular="minute"] The content genie has well and truly been released from its bottle and there’s no…
The content marketing tools you need
[rt_reading_time label="Reading Time:" postfix="minutes" postfix_singular="minute"] The demand to sustain the overwhelming gluttonous content beast can throw even the calmest content…
Try this simple SEO hack to rank higher
[rt_reading_time label="Reading Time:" postfix="minutes" postfix_singular="minute"] Search Engine Optimisation (SEO) is the goal of all websites, but it’s a notoriously dark…
Your social media mantra in business should be “authenticity”
[rt_reading_time label="Reading Time:" postfix="minutes" postfix_singular="minute"] When it comes to social media most of us are sucked in by vanity metrics…
Make your content go that extra mile
[rt_reading_time label="Reading Time:" postfix="minutes" postfix_singular="minute"] Once you’ve punched in the final full-stop in your article, or pressed the stop button…
Tales from Taranaki: Great story-telling is not just in the telling
[rt_reading_time label="Reading Time:" postfix="minutes" postfix_singular="minute"] From fairy tales to film, literature to theatre, journalism to marketing – the art…
