Advertising on podcasts is one way to reach large numbers of consumers. Whether or not they want to hear from you. But there are better ways that podcasts can add value for your customers. And they can help you grow an engaged community of brand advocates.
For a long time, audio was the king of communication. It took a backseat with the arrival of television and was further relegated by the internet. Now, in a world that’s overwhelmed by visual communication, audio has found a way to cut through. This is why you should make a sound choice in the battle of audio vs video.
A podcast is audio on demand that you can download or play directly from the internet – whenever you’re ready to listen. They are usually free and there’s more than likely a podcast on your favourite topic. This is your guide to finding, sorting and listening to podcasts like a pro.
For startups, small business and even larger businesses, there’s often one person responsible for the marketing content on websites, social media and beyond. As the business grows, that person may become a freelancer, an external agency or a marketing team. With some strategic actions you can maintain quality content as your business grows.
Artificial Intelligence can write your blogs and record your podcasts, but can it improve your content? Yes, it can! But we don’t think it’s a good idea to hand the controls over to the robots just yet. Here’s how to use AI to the advantage of your content.
The brand of a business has a large role to play, communicating a lot, while saying very little. Clever content marketing can expand the message of a brand by representing its values and tone-of-voice. Here’s how to grow your brand by letting it be your guide.