Blog articles written by James Brandis.
Advertising on podcasts is one way to reach large numbers of consumers. Whether or not they want to hear from you. But there are better ways that podcasts can add value for your customers. And they can help you grow an engaged community of brand advocates.
A podcast is audio on demand that you can download or play directly from the internet – whenever you’re ready to listen. They are usually free and there’s more than likely a podcast on your favourite topic. This is your guide to finding, sorting and listening to podcasts like a pro.
For startups, small business and even larger businesses, there’s often one person responsible for the marketing content on websites, social media and beyond. As the business grows, that person may become a freelancer, an external agency or a marketing team. With some strategic actions you can maintain quality content as your business grows.
The brand of a business has a large role to play, communicating a lot, while saying very little. Clever content marketing can expand the message of a brand by representing its values and tone-of-voice. Here’s how to grow your brand by letting it be your guide.
Most articles about the first five years in business focus on the high risk of failure and what can be done to mitigate those risks. We’re turning that on its head! This content strategy for startups in Australia will guide your way to success!.
Search Engine Optimisation (SEO) is the goal of all websites, but it’s a notoriously dark art with continually moving goalposts. Luckily there is one thing that us mere mortals can do to please the Google gods of the search engine rankings.