Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Every week we sit down at the feet of founders to learn from their adventures. Whether you’re running a small business or side-hustle, or you’re dreaming of that moment you can break free from the corporate world and be your own boss – in each episode you’ll pick up some valuable tips and tricks all wrapped up in a cracking yarn.
Serpil has worked within media and communications for over 20 years and brings passion, commitment, experience and an effervescent personality.
In this time, Serpil has presented live TV and radio from local and international locations and produced several high rating programs, predominantly at the Australian Broadcasting Corporation. In her communications roles, she’s formulated strategic plans in both government and commercial organisations.
James began his broadcasting career presenting commercial breakfast radio, moving to editorial, technical and production roles within the Australian Broadcasting Corporation for more than a decade. During that time, he worked with Richard Stubbs, Red Symons and Jon Faine as both content producer and studio operator.
In 2014, James unexpectedly stepped into the role of technical producer for the live ABC broadcast of ANZAC Day from Gallipoli when a colleague injured himself. In 2015, he returned to the peninsula and captured all the social media moments from the centenary commemorations.
In 2016, James joined Alan Kohler to launch his online investing publication The Constant Investor which introduced a number of podcasts. James built an onsite studio and developed a mobile recording system that enabled high quality recordings in almost any location, including the noisy cafe where The Money Cafe podcast (a co-production with the Australian Newspaper) is recorded.
As the Managing Editor, James also edited articles from expert contributors, as well as writing the majority of the marketing copy for the website, EDMs, conversion emails and social media. In this time, James also completed his Accounting and Management degree, and as the Constant Investor grew, James was promoted to the role of General Manager.
For a long time, sound was the king of communication. It took a backseat with the arrival of television and was further relegated by the internet. Now, in a world that’s overwhelmed by visual communication, sound has found a way to cut through. This is why you should use audio instead of video.
A podcast is audio on demand that you can download or play directly from the internet – whenever you’re ready to listen. They are usually free and there’s more than likely a podcast on your favourite topic. This is your guide to finding, sorting and listening to podcasts like a pro.
Every week we collect our five favourite things from around the web and this week we’ve got all the feels. There’s a podcast by refugees about the refugee experience, a rejectionathon, some creative chaps 3D-printing prosthetic hands for kids around the world, and an inspiring kids book animated before your very eyes. As always we’ve snuck in an extra treat for you too.
For startups, small business and even larger businesses, there’s often one person responsible for the marketing content on websites, social media and beyond. As the business grows, that person may become a freelancer, an external agency or a marketing team. With some strategic actions you can maintain quality content as your business grows.
We’ve put on our headphones and escaped into the ambient worlds of the Calais 2037 podcast and Brian Eno’s boxed set ‘Music for Installations’. Here’s why they are great to listen to with ear goggles.
It’s Eurovision’s time to shine, starting with number 1 position in our Top Five stories from around the web this week. Plus Trump’s peace prize, rent-a-family, a great video from hard-rockers Mastodon and a little bit of mindfulness to round things out.
Artificial Intelligence can write your blogs and record your podcasts, but can it improve your content? Yes, it can! But we don’t think it’s a good idea to hand the controls over to the robots just yet. Here’s how to use AI to the advantage of your content.
Louiza Nutt is an ICT professional who finds she is often the only woman in the room. As part of VIC ICT For Women, Louiza is helping businesses realise the benefits of a a diverse workforce – for both the business and the women involved.
Louiza and VIC ICT For Women Chair Chris Conway spoke at a brown bag session for Infosys Consulting on the challenges and benefits of increasing diversity. With a room full of male ICT professionals and many more listening in on the conference call, Louiza explained that the problem starts early in a woman’s life when she is only praised for successful outcomes – while men are praised for just having a go.
The Office Playlist exploded this week with Song Exploder telling us the tales behind our favourite songs and power pop 3-piece The Courtneys rocking us Kiwi-style from Vancouver.
Okay they’re not all clowns in the Top Five but as a coverall, the term does apply quite nicely. After all, there’s a new study into Trump’s election success, analysis of Finlands universal basic income, the spread of dangerous rumours through SMS and the destruction of work culture through IM. But the most important clown story reveals why we fear them so much. Oh and some guy’s decided to bury aeroplanes for art. Here’s your Top Five!
The brand of a business has a large role to play, often communicating a lot, while saying very little. Content can expand the message of a brand, but only when it represents its values and tone-of-voice. It’s important to listen to the brand and let it guide content.
This week the Written & Recorded team got a bit emotional and has discovered content that is likely to tug at your heart-strings, or at least give your feelings a work-out.
Continuing on from last week’s Office Playlist, we’re focussing on Australia. The Australian Podcast Awards have brought some amazing podcasts into the spotlight, while Kylie Minogue’s new album Golden may have just turned that colour because it was left out in the country sun too long.
Most articles about the first five years in business focus on the high risk of failure and what can be done to mitigate those risks. We’re turning that on its head! Here’s how content can support the fledgling years of a business and guide the way to success.
Our Top 5 favourite things this week are a class above – or is it a class below? Either way class plays a big role in our perception of ourselves and others – including how we go out to dinner!
Sometimes it’s nice to blow out the cobwebs, so things got a bit loud on the Office Playlist this week. The Real Thing is an ABC podcast collecting real stories from across Australia. Car Seat Headrest is a dumb name for a great band with loud guitars.
Our top 5 inspirational online encounterings for the week! Man as meat, bugs as saviours, rocks as the story of life and more!
Love prevails on our podcast playlist with a broad look at this most personal and universal emotion. And it continues right into the music with Starchild & The New Romantic falling hopelessly in love with the 80s.
The content genie has well and truly been released from its bottle and there’s no stuffing it back in. Our worlds have become a swirl of infinite content – audio and text from the moment we rub the sleep from our eyes until we fall back into slumber – the content sprites wink, wave and whistle for our attention.
Each week we’ll be sharing content with you that’s caught our eye and pricked our ears. This week we found a video of gifs with music by Björk which is inspiring.
Looking for a podcast about Tinder dates that will make you laugh out loud? Look no further! And Ryuichi Sakamoto’s new album was greeted with great appreciation whenever it popped up on the office playlist this week.
The demand to sustain the overwhelming gluttonous content beast can throw even the calmest content creators into a panicked tailspin. But the good news is you don’t have to take the splatter gun approach to creating content and risk looking like an over-stuffed sock draw. Here’s 6 great tools for content control.
Search Engine Optimisation (SEO) is the goal of all websites, but it’s a notoriously dark art with continually moving goalposts. Luckily there is one thing that us mere mortals can do to please the Google gods of the search engine rankings.
Our favourite podcast this week is made for kids, by kids, but as adults we absolutely love it! And one of the podcast world’s most interesting characters releases a posthumous album that’s as curious as he was.
New frontiers in global competition and consumer law: Professor Caron Beaton-Wells is the Director of the online Global Competition and Consumer Law program at the University of Melbourne. Here she discusses the merits of the program as well as the 18-month ACCC inquiry into digital platforms.
When it comes to social media most of us are sucked in by vanity metrics – more likes and thousands of followers take us to dizzying heights – but real engagement is what’s worth its weight in gold.
Podcasts are not necessarily the way for advertisers to reach large numbers of consumers (unless the podcast is Serial). But they are an excellent way for businesses to give value to their existing customers and to reach and grow an engaged community of brand advocates.
There was a darkness on the Office Playlist this week. Black Hands is a chilling true-crime podcast that re-negotiates our relationship with picture perfect New Zealand. And while Slowdive’s first album in 23 years has a black cover, it’s music that will restore and nourish your soul.
Once you’ve punched in the final full-stop in your article, or pressed the stop button on your podcast recording, know that there’s more in that story. Creating engaging content should be core to your communications and or marketing strategy – but driving it further should be just as important.
People are gathering around voice assistants like Google Home and Amazon Alexa to listen to podcasts like some sort of old-timey radio hour. Podcasts are being listened to in ever-increasing numbers – even McDonalds has one called ‘The Sauce’. And it’s not uncommon to pass people in the street who are listening to their phones like a transistor radio.
The Written & Recorded office hums to the sound of podcasts and music. Once a week we’ll highlight our favourite new podcast and album. This week the oldest man in podcasting presents Harry’s Last Stand and we enter the less-than-virtuous circle of Arcade Fire’s ‘Everything Now’.
We weren’t looking for a story on our holiday to New Zealand, but a story found us and trailed us all the way from Mt Taranaki in the north island to Anakiwa in the south where we discovered Outward Bound. Turns out there was more in us than we realised! This is how the story came together.
From fairy tales to film, literature to theatre, journalism to marketing – the art of story-telling has the ability to change hearts and minds. We’ve been telling stories for centuries to understand the world around us and explain the world to each other. But what makes a great story?
Barnaby Joyce has bowed out from the role of Deputy Prime Minister and no-one is surprised. His affair with former staffer Vicki Campion created reverberations around the nation, with calls to have him sacked for breaching ministerial standards. And after three weeks of relentless media coverage which crudely displayed Mr Joyce’s private life – who could forget the indelicate puns like ‘a bundle of Joyce’ – Australians can finally move on. But there’s a lesson to be learnt here for content makers.
Premier Daniel Andrew’s didn’t bother to unfurl the speech prepared for him.
No doubt his speechwriter had worked hard to present the State Government’s contribution to literature in a good light, along with a few details on other policies that may be loosely related to words, books or education. But this was not the audience for that speech.
The M Pavilion in Melbourne’s Queen Victoria Gardens was overflowing with writers, readers and the 21 shortlisted authors. Full of cheese, wine and a wicked sense of fun inspired by the vibrant host Candy Bowers, they just wanted to know who was going to win.