0 comments on “How to build a community around your business”

How to build a community around your business

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Building a community around your business is one of the best ways to welcome new clients and maintain existing customers. Global Citizen is a social justice movement that is 8 million members into its goal of 100 million members who aim to eradicate extreme poverty by 2030. Australian Director of Global Citizen, Sarah Meredith, explains how they’ve grown such a big community so fast. And Martina Hughes of Tantric Blossoming – Australia’s largest tantric community – outlines the 3 steps she’s used to build a community around her business.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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James Brandis

James began his broadcasting career presenting commercial breakfast radio, moving to editorial, technical and production roles within the Australian Broadcasting Corporation for more than a decade. During that time, he worked with Richard Stubbs, Red Symons and Jon Faine as both content producer and studio operator.

In 2014, James unexpectedly stepped into the role of technical producer for the live ABC broadcast of ANZAC Day from Gallipoli when a colleague injured himself. In 2015, he returned to the peninsula and captured all the social media moments from the centenary commemorations.

In 2016, James joined Alan Kohler to launch his online investing publication The Constant Investor which introduced a number of podcasts. James built an onsite studio and developed a mobile recording system that enabled high quality recordings in almost any location, including the noisy cafe where The Money Cafe podcast (a co-production with the Australian Newspaper) is recorded.

As the Managing Editor, James also edited articles from expert contributors, as well as writing the majority of the marketing copy for the website, EDMs, conversion emails and social media. In this time, James also completed his Accounting and Management degree, and as the Constant Investor grew, James was promoted to the role of General Manager.

james@writtenandrecorded.com
0425 819 662

Serpil Senelmis

Serpil has worked within media and communications for over 20 years and brings passion, commitment, experience and an effervescent personality.

In this time, Serpil has presented live TV and radio from local and international locations and produced several high rating programs, predominantly at the Australian Broadcasting Corporation. In her communications roles, she’s formulated strategic plans in both government and commercial organisations.

0 comments on “5 reasons why sound is better than video”

5 reasons why sound is better than video

An old FM Radio emphasises the power of sound

For a long time, sound was the king of communication. It took a backseat with the arrival of television and was further relegated by the internet. Now, in a world that’s overwhelmed by visual communication, sound has found a way to cut through. This is why you should use audio instead of video.

0 comments on “Startups, stress and mindfulness”

Startups, stress and mindfulness

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The buzzy rush of energy that drives startups can quickly become overwhelming and stressful. It often just takes one unexpected event to highlight the silent buildup of stress. This podcast delivers some great tips for managing the monster, all tested with personal experience.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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0 comments on “Top Five with a Bullet: Feelings”

Top Five with a Bullet: Feelings

A plane that looks like a frog eating a fly - Frog Plane from Austin Roberts video All Kinds of Planes

Every week we collect our five favourite things from around the web and this week we’ve got all the feels. There’s a podcast by refugees about the refugee experience, a rejectionathon, some creative chaps 3D-printing prosthetic hands for kids around the world, and an inspiring kids book animated before your very eyes. As always we’ve snuck in an extra treat for you too.

0 comments on “Beginners guide to cryptocurrency”

Beginners guide to cryptocurrency

Confused by cryptocurrency? Teresa Truda is a crypto investor, CEO and co-founder of Chozun the world’s first travel and loyalty ecosystem powered by cryptocurrency. Teresa introduces the basics of cryptocurrency before walking us through the Initial Coin Offering (ICO), something Chozun will be offering investors in the next few weeks.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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0 comments on “Maintaining quality content as your business grows”

Maintaining quality content as your business grows

Five fists bump over a work table with laptops to celebrate quality content as their business grows.

For startups, small business and even larger businesses, there’s often one person responsible for the marketing content on websites, social media and beyond. As the business grows, that person may become a freelancer, an external agency or a marketing team. With some strategic actions you can maintain quality content as your business grows.

0 comments on “When your startup isn’t a startup anymore”

When your startup isn’t a startup anymore

Who doesn’t love a founder story? They have drama… well it’s mostly drama and that’s why we love listening. Luke Hampshire is a co-founder of FlyAirly – the Uber of private jet travel. After launching in 2015, they got a late night enquiry from Italy and then overnight they were a global company. They now have a footprint in the UK and are about to break into South East Asia. Luke talks passionately and colourfully about the rollercoaster ride he’s been on and explains why he’s keen to keep the startup mentality for as long as possible. Essential listening for anybody who has started a business, or who enjoys watching from the sidelines.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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0 comments on “AI – All the latest developments”

AI – All the latest developments

There’s something about AI that is equal parts scary and exciting and this podcast reveals why. Susie Sheldrick of Silverpond outlines the latest in AI that is identifying people from space, in the dark and from from very blurry images. Mark Chatterton  of inGenius AI is using Natural Language Programming to create chatbots that are probably talking to you right now – just like a human. This is a very enlightening listen.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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0 comments on “The value of diversity in ICT”

The value of diversity in ICT

Infosys Diverse ICT Podcast Tile

Louiza Nutt is an ICT professional who finds she is often the only woman in the room. As part of VIC ICT For Women, Louiza is helping businesses realise the benefits of a a diverse workforce – for both the business and the women involved.

Louiza and VIC ICT For Women Chair Chris Conway spoke at a brown bag session for Infosys Consulting on the challenges and benefits of increasing diversity. With a room full of male ICT professionals and many more listening in on the conference call, Louiza explained that the problem starts early in a woman’s life when she is only praised for successful outcomes – while men are praised for just having a go.

0 comments on “Top Five with a Bullet: Clowns”

Top Five with a Bullet: Clowns

Evil clown Mr Jelly

Okay they’re not all clowns in the Top Five but as a coverall, the term does apply quite nicely. After all, there’s a new study into Trump’s election success, analysis of Finlands universal basic income, the spread of dangerous rumours through SMS and the destruction of work culture through IM. But the most important clown story reveals why we fear them so much. Oh and some guy’s decided to bury aeroplanes for art. Here’s your Top Five!

0 comments on “Building a Powerhouse Brand”

Building a Powerhouse Brand

In a declaration reminiscent of Tyler Durden in Fight Club, this episode of Masters Series reveals that , “your logo is not your brand.” That’s the message of Simon Mathonnet, Head of Digital Strategy with digital marketers Splashbox. Simon explains the three layers of a brand and outlines how we can use content and marketing to leverage them.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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0 comments on “Navigating Your Startup’s Critical Years”

Navigating Your Startup’s Critical Years

The first five years in business are a wild roller-coaster ride, with many steep learning curves and plenty of slippery snakes in the form of mistakes. Side-hustle mentor Ruby Lee advises founders to step back occasionally and take a moment to appreciate what they’ve achieved before ploughing headlong into the next challenge. And Speedlancer founder Adam Stone recommends using freelancers as an integral part of the business, not just for support when things get busy. Together they provide some entertaining personal experiences in business, with a few good tips to make years 1-5 a bit easier.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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0 comments on “Office Playlist: Australian Podcast Awards & Kylie Minogue”

Office Playlist: Australian Podcast Awards & Kylie Minogue

Australian Podcast Awards logo and Kylie Minogue's 'Golden' album cover

Continuing on from last week’s Office Playlist, we’re focussing on Australia. The Australian Podcast Awards have brought some amazing podcasts into the spotlight, while Kylie Minogue’s new album Golden may have just turned that colour because it was left out in the country sun too long.

0 comments on “A Content strategy for the first five years of business”

A Content strategy for the first five years of business

A flower with five petals

Most articles about the first five years in business focus on the high risk of failure and what can be done to mitigate those risks. We’re turning that on its head! Here’s how content can support the fledgling years of a business and guide the way to success.

0 comments on “How to Turn Your Passion Into Your Business”

How to Turn Your Passion Into Your Business

Many businesses start as a passion project, built around the founder’s love for their craft. While that’s often enough to get the ball rolling, it usually take’s a lot more to keep it bouncing along. In this episode, two entrepreneurs explain how they turned their passion into their business, with some sage advice for the challenges that face all founders.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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0 comments on “Office Playlist: The Real Thing and Car Seat Headrest”

Office Playlist: The Real Thing and Car Seat Headrest

The Real Thing podcast tile and Car Seat Headrest's 'Twin Fantasy' album cover

Sometimes it’s nice to blow out the cobwebs, so things got a bit loud on the Office Playlist this week. The Real Thing is an ABC podcast collecting real stories from across Australia. Car Seat Headrest is a dumb name for a great band with loud guitars.

0 comments on “SEO secret ooohhhs!”

SEO secret ooohhhs!

Search Engine Optimisation, or SEO, is the key that helps people searching the internet find your website and pages when they rank better in search engines. Hunter Boyle is a leader in digital marketing and he outlines an SEO prioritisation plan that will help you focus on what will get maximum SEO bang for your buck.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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0 comments on “Comparing content: Text Vs Audio”

Comparing content: Text Vs Audio

Waveform of audio from an interview

The content genie has well and truly been released from its bottle and there’s no stuffing it back in. Our worlds have become a swirl of infinite content – audio and text from the moment we rub the sleep from our eyes until we fall back into slumber – the content sprites wink, wave and whistle for our attention.

Content Marketing 101

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Brands connect with their markets through content. Marketing through effective storytelling, in oral, written or visual form, is an art you can master.  Beatrix Holland says it’s important to avoid duplicating content, but use social networks to share it far and wide. Ophelie Lechat is a former journalist who recommends training your team to be content gatherers. Together they review the digital tools of the trade and deliver actionable advice that will get your content out there.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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0 comments on “Content 101: here’s the tools you need”

Content 101: here’s the tools you need

Ophelie Lechat & Beatrix Holland are content experts and recommend some useful tools for calm content making

The demand to sustain the overwhelming gluttonous content beast can throw even the calmest content creators into a panicked tailspin. But the good news is you don’t have to take the splatter gun approach to creating content and risk looking like an over-stuffed sock draw. Here’s 6 great tools for content control.

Social media marketing for startups

The internet is teeming with millions of potential customers, so where else would a startup want to advertise? Social media isn’t limited to millennials – people of all ages are connected instantly through the power of social networks. And brands are taking advantage of this, too.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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UoM: What’s driving the ACCC probe into tech giants?

New frontiers in global competition and consumer law: Professor Caron Beaton-Wells is the Director of the online Global Competition and Consumer Law program at the University of Melbourne. Here she discusses the merits of the program as well as the 18-month ACCC inquiry into digital platforms.

0 comments on “Office Playlist: Black Hands and Slowdive”

Office Playlist: Black Hands and Slowdive

Office Playlist - Black Hands - Slowdive

There was a darkness on the Office Playlist this week. Black Hands is a chilling true-crime podcast that re-negotiates our relationship with picture perfect New Zealand. And while Slowdive’s first album in 23 years has a black cover, it’s music that will restore and nourish your soul.

0 comments on “Make your content go that extra mile”

Make your content go that extra mile

A road disappears into the distance

Once you’ve punched in the final full-stop in your article, or pressed the stop button on your podcast recording, know that there’s more in that story. Creating engaging content should be core to your communications and or marketing strategy – but driving it further should be just as important.

0 comments on “Why you need an audio strategy”

Why you need an audio strategy

People are gathering around voice assistants like Google Home and Amazon Alexa to listen to podcasts like some sort of old-timey radio hour. Podcasts are being listened to in ever-increasing numbers – even McDonalds has one called ‘The Sauce’. And it’s not uncommon to pass people in the street who are listening to their phones like a transistor radio.

0 comments on “Office Playlist: Harry’s Last Stand and Arcade Fire”

Office Playlist: Harry’s Last Stand and Arcade Fire

Harry's Last Stand and Arcade Fire's 'Everything Now' are on our office playlist

The Written & Recorded office hums to the sound of podcasts and music. Once a week we’ll highlight our favourite new podcast and album. This week the oldest man in podcasting presents Harry’s Last Stand and we enter the less-than-virtuous circle of Arcade Fire’s ‘Everything Now’.

The Story of Outward Bound in Anakiwa

We weren’t looking for a story on our holiday to New Zealand, but a story found us and trailed us all the way from Mt Taranaki in the north island to Anakiwa in the south where we discovered Outward Bound. Turns out there was more in us than we realised! This is how the story came together.

0 comments on “Tales from Taranaki: Great story-telling is not just in the telling”

Tales from Taranaki: Great story-telling is not just in the telling

Mount Taranaki peers through the clouds on New Zealand's north island. Pic: Copyright © 2018 Written & Recorded

From fairy tales to film, literature to theatre, journalism to marketing – the art of story-telling has the ability to change hearts and minds. We’ve been telling stories for centuries to understand the world around us and explain the world to each other. But what makes a great story?

0 comments on “What politics can teach us out about a consistent content message”

What politics can teach us out about a consistent content message

W&R-Barnaby-Content-Writing-Podcast

Barnaby Joyce has bowed out from the role of Deputy Prime Minister and no-one is surprised. His affair with former staffer Vicki Campion created reverberations around the nation, with calls to have him sacked for breaching ministerial standards. And after three weeks of relentless media coverage which crudely displayed Mr Joyce’s private life – who could forget the indelicate puns like ‘a bundle of Joyce’ – Australians can finally move on. But there’s a lesson to be learnt here for content makers.

0 comments on “Fewer words make bigger impact at the Victorian Premier’s Literary Awards”

Fewer words make bigger impact at the Victorian Premier’s Literary Awards

Premier Daniel Andrew’s didn’t bother to unfurl the speech prepared for him.

No doubt his speechwriter had worked hard to present the State Government’s contribution to literature in a good light, along with a few details on other policies that may be loosely related to words, books or education. But this was not the audience for that speech.

The M Pavilion in Melbourne’s Queen Victoria Gardens was overflowing with writers, readers and the 21 shortlisted authors. Full of cheese, wine and a wicked sense of fun inspired by the vibrant host Candy Bowers, they just wanted to know who was going to win.