Serpil has a way of writing that makes the reader feel it was written directly for them.

I first encountered her writing in the form of conversion emails and marketing collateral which she prepared for my marketing team. I quickly realised that her writing style was engaging and effective and I invited her to re-write all of the copy for the University of Melbourne graduate online website.

Serpil’s words have made a real difference to the way our prospective students engage with the University.