Blog articles written by Serpil Senelmis.
The content genie has well and truly been released from its bottle and there’s no stuffing it back in. Our worlds have become a swirl of infinite content – audio and text from the moment we rub the sleep from our eyes until we fall back into slumber – the content sprites wink, wave and whistle for our attention.
The demand to sustain the overwhelming gluttonous content beast can throw even the calmest content creators into a panicked tailspin. But the good news is you don’t have to take the splatter gun approach to creating content and risk looking like an over-stuffed sock draw. Here’s 6 great tools for content control.
When it comes to social media most of us are sucked in by vanity metrics. More likes and thousands of followers take us to dizzying heights. But real engagement is essential to build brand trust in marketing.
Once you’ve punched in the final full-stop in your article, or pressed the stop button on your podcast recording, remember that there’s more in that story. Creating engaging content should be core to your communications and or marketing strategy – but driving it further should be just as important. Knowing how to repurpose content in Australia is essential for digital marketing success.
From fairy tales to film, literature to theatre, journalism to marketing – the art of story-telling has the ability to change hearts and minds. We’ve been telling stories for centuries to understand the world around us and explain the world to each other. But how do you tell stories with podcasts?