Competition Lore is a podcast that we took from concept to an international audience for a professor from the University of Melbourne.
Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Every week we sit down at the feet of founders to learn from their adventures. Whether you’re running a small business or side-hustle, or you’re dreaming of that moment you can break free from the corporate world and be your own boss – in each episode you’ll pick up some valuable tips and tricks all wrapped up in a cracking yarn.
For a long time, sound was the king of communication. It took a backseat with the arrival of television and was further relegated by the internet. Now, in a world that’s overwhelmed by visual communication, sound has found a way to cut through. This is why you should use audio instead of video.
A podcast is audio on demand that you can download or play directly from the internet – whenever you’re ready to listen. They are usually free and there’s more than likely a podcast on your favourite topic. This is your guide to finding, sorting and listening to podcasts like a pro.
The content genie has well and truly been released from its bottle and there’s no stuffing it back in. Our worlds have become a swirl of infinite content – audio and text from the moment we rub the sleep from our eyes until we fall back into slumber – the content sprites wink, wave and whistle for our attention.
New frontiers in global competition and consumer law: Professor Caron Beaton-Wells is the Director of the online Global Competition and Consumer Law program at the University of Melbourne. Here she discusses the merits of the program as well as the 18-month ACCC inquiry into digital platforms.
Podcasts are not necessarily the way for advertisers to reach large numbers of consumers (unless the podcast is Serial). But they are an excellent way for businesses to give value to their existing customers and to reach and grow an engaged community of brand advocates.