0 comments on “Maintaining quality content as your business grows”

Maintaining quality content as your business grows

Five fists bump over a work table with laptops to celebrate quality content as their business grows.

For startups, small business and even larger businesses, there’s often one person responsible for the marketing content on websites, social media and beyond. As the business grows, that person may become a freelancer, an external agency or a marketing team. With some strategic actions you can maintain quality content as your business grows.

0 comments on “A Content strategy for the first five years of business”

A Content strategy for the first five years of business

A flower with five petals

Most articles about the first five years in business focus on the high risk of failure and what can be done to mitigate those risks. We’re turning that on its head! Here’s how content can support the fledgling years of a business and guide the way to success.

0 comments on “Comparing content: Text Vs Audio”

Comparing content: Text Vs Audio

Waveform of audio from an interview

The content genie has well and truly been released from its bottle and there’s no stuffing it back in. Our worlds have become a swirl of infinite content – audio and text from the moment we rub the sleep from our eyes until we fall back into slumber – the content sprites wink, wave and whistle for our attention.

0 comments on “Content 101: here’s the tools you need”

Content 101: here’s the tools you need

Ophelie Lechat & Beatrix Holland are content experts and recommend some useful tools for calm content making

The demand to sustain the overwhelming gluttonous content beast can throw even the calmest content creators into a panicked tailspin. But the good news is you don’t have to take the splatter gun approach to creating content and risk looking like an over-stuffed sock draw. Here’s 6 great tools for content control.

0 comments on “Make your content go that extra mile”

Make your content go that extra mile

A road disappears into the distance

Once you’ve punched in the final full-stop in your article, or pressed the stop button on your podcast recording, know that there’s more in that story. Creating engaging content should be core to your communications and or marketing strategy – but driving it further should be just as important.