How to measure ROI on podcasts
Here's three different methods of how to measure the ROI of podcasts, including the all-important dollars and cents, as well as the brand ROI and educational ROI.
Advertisers look at podcasts all wrong
Reading Time: 3 minutes
Advertising on podcasts is one way to reach large numbers of consumers. Whether or not they want to hear from you. But there are better ways that podcasts can add value for your customers. And they can help you grow an engaged community of brand advocates.
5 reasons audio is better than video
Reading Time: 5 minutes
For a long time, audio was the king of communication. It took a backseat with the arrival of television and was further relegated by the internet. Now, in a world that’s overwhelmed by visual communication, audio has found a way to cut through. This is why you should make a sound choice in the battle of audio vs video.
How to listen to podcasts
Reading Time: 5 minutes
A podcast is audio on demand that you can download or play directly from the internet – whenever you’re ready to listen. They are usually free and there’s more than likely a podcast on your favourite topic. This is your guide to finding, sorting and listening to podcasts like a pro.
Comparing content: Text Vs Audio
Reading Time: 5 minutes
The content genie has well and truly been released from its bottle and there’s no stuffing it back in. Our worlds have become a swirl of infinite content – audio and text from the moment we rub the sleep from our eyes until we fall back into slumber – the content sprites wink, wave and whistle for our attention.
Tales from Taranaki: Great story-telling is not just in the telling
Reading Time: 5 minutes
From fairy tales to film, literature to theatre, journalism to marketing – the art of story-telling has the ability to change hearts and minds. We’ve been telling stories for centuries to understand the world around us and explain the world to each other. But how do you tell stories with podcasts?