0 comments on “How to build a community around your business”

How to build a community around your business

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Building a community around your business is one of the best ways to welcome new clients and maintain existing customers. Global Citizen is a social justice movement that is 8 million members into its goal of 100 million members who aim to eradicate extreme poverty by 2030. Australian Director of Global Citizen, Sarah Meredith, explains how they’ve grown such a big community so fast. And Martina Hughes of Tantric Blossoming – Australia’s largest tantric community – outlines the 3 steps she’s used to build a community around her business.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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0 comments on “Startups, stress and mindfulness”

Startups, stress and mindfulness

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The buzzy rush of energy that drives startups can quickly become overwhelming and stressful. It often just takes one unexpected event to highlight the silent buildup of stress. This podcast delivers some great tips for managing the monster, all tested with personal experience.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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0 comments on “Beginners guide to cryptocurrency”

Beginners guide to cryptocurrency

Confused by cryptocurrency? Teresa Truda is a crypto investor, CEO and co-founder of Chozun the world’s first travel and loyalty ecosystem powered by cryptocurrency. Teresa introduces the basics of cryptocurrency before walking us through the Initial Coin Offering (ICO), something Chozun will be offering investors in the next few weeks.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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0 comments on “When your startup isn’t a startup anymore”

When your startup isn’t a startup anymore

Who doesn’t love a founder story? They have drama… well it’s mostly drama and that’s why we love listening. Luke Hampshire is a co-founder of FlyAirly – the Uber of private jet travel. After launching in 2015, they got a late night enquiry from Italy and then overnight they were a global company. They now have a footprint in the UK and are about to break into South East Asia. Luke talks passionately and colourfully about the rollercoaster ride he’s been on and explains why he’s keen to keep the startup mentality for as long as possible. Essential listening for anybody who has started a business, or who enjoys watching from the sidelines.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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0 comments on “AI – All the latest developments”

AI – All the latest developments

There’s something about AI that is equal parts scary and exciting and this podcast reveals why. Susie Sheldrick of Silverpond outlines the latest in AI that is identifying people from space, in the dark and from from very blurry images. Mark Chatterton  of inGenius AI is using Natural Language Programming to create chatbots that are probably talking to you right now – just like a human. This is a very enlightening listen.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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0 comments on “The value of diversity in ICT”

The value of diversity in ICT

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Louiza Nutt is an ICT professional who finds she is often the only woman in the room. As part of VIC ICT For Women, Louiza is helping businesses realise the benefits of a a diverse workforce – for both the business and the women involved.

Louiza and VIC ICT For Women Chair Chris Conway spoke at a brown bag session for Infosys Consulting on the challenges and benefits of increasing diversity. With a room full of male ICT professionals and many more listening in on the conference call, Louiza explained that the problem starts early in a woman’s life when she is only praised for successful outcomes – while men are praised for just having a go.

0 comments on “Building a Powerhouse Brand”

Building a Powerhouse Brand

In a declaration reminiscent of Tyler Durden in Fight Club, this episode of Masters Series reveals that , “your logo is not your brand.” That’s the message of Simon Mathonnet, Head of Digital Strategy with digital marketers Splashbox. Simon explains the three layers of a brand and outlines how we can use content and marketing to leverage them.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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0 comments on “Navigating Your Startup’s Critical Years”

Navigating Your Startup’s Critical Years

The first five years in business are a wild roller-coaster ride, with many steep learning curves and plenty of slippery snakes in the form of mistakes. Side-hustle mentor Ruby Lee advises founders to step back occasionally and take a moment to appreciate what they’ve achieved before ploughing headlong into the next challenge. And Speedlancer founder Adam Stone recommends using freelancers as an integral part of the business, not just for support when things get busy. Together they provide some entertaining personal experiences in business, with a few good tips to make years 1-5 a bit easier.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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0 comments on “How to Turn Your Passion Into Your Business”

How to Turn Your Passion Into Your Business

Many businesses start as a passion project, built around the founder’s love for their craft. While that’s often enough to get the ball rolling, it usually take’s a lot more to keep it bouncing along. In this episode, two entrepreneurs explain how they turned their passion into their business, with some sage advice for the challenges that face all founders.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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0 comments on “SEO secret ooohhhs!”

SEO secret ooohhhs!

Search Engine Optimisation, or SEO, is the key that helps people searching the internet find your website and pages when they rank better in search engines. Hunter Boyle is a leader in digital marketing and he outlines an SEO prioritisation plan that will help you focus on what will get maximum SEO bang for your buck.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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Content Marketing 101

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Brands connect with their markets through content. Marketing through effective storytelling, in oral, written or visual form, is an art you can master.  Beatrix Holland says it’s important to avoid duplicating content, but use social networks to share it far and wide. Ophelie Lechat is a former journalist who recommends training your team to be content gatherers. Together they review the digital tools of the trade and deliver actionable advice that will get your content out there.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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Social media marketing for startups

The internet is teeming with millions of potential customers, so where else would a startup want to advertise? Social media isn’t limited to millennials – people of all ages are connected instantly through the power of social networks. And brands are taking advantage of this, too.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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UoM: What’s driving the ACCC probe into tech giants?

New frontiers in global competition and consumer law: Professor Caron Beaton-Wells is the Director of the online Global Competition and Consumer Law program at the University of Melbourne. Here she discusses the merits of the program as well as the 18-month ACCC inquiry into digital platforms.

The Story of Outward Bound in Anakiwa

We weren’t looking for a story on our holiday to New Zealand, but a story found us and trailed us all the way from Mt Taranaki in the north island to Anakiwa in the south where we discovered Outward Bound. Turns out there was more in us than we realised! This is how the story came together.