The first five years in business are a wild roller-coaster ride, with many steep learning curves and plenty of slippery snakes in the form of mistakes. Side-hustle mentor Ruby Lee advises founders to step back occasionally and take a moment to appreciate what they’ve achieved before ploughing headlong into the next challenge. And Speedlancer founder Adam Stone recommends using freelancers as an integral part of the business, not just for support when things get busy. Together they provide some entertaining personal experiences in business, with a few good tips to make years 1-5 a bit easier.
Many businesses start as a passion project, built around the founder’s love for their craft. While that’s often enough to get the ball rolling, it usually take’s a lot more to keep it bouncing along. In this episode, two entrepreneurs explain how they turned their passion into their business, with some sage advice for the challenges that face all founders.
Search Engine Optimisation, or SEO, is the key that helps people searching the internet find your website and pages when they rank better in search engines. Hunter Boyle is a leader in digital marketing and he outlines an SEO prioritisation plan that will help you focus on what will get maximum SEO bang for your buck.
Brands connect with their markets through content. These are stories — that move and touch the core of a person’s being — that reach out to your audience. Marketing through effective storytelling, in oral, written or visual form, is an art you can master, which you can use to share your message, generating the kind of response you want, and bridging your brand to your public.
The internet is teeming with millions of potential customers, so where else would a startup want to advertise? Social media isn’t limited to millennials – people of all ages are connected instantly through the power of social networks. And brands are taking advantage of this, too.
New frontiers in global competition and consumer law: Professor Caron Beaton-Wells is the Director of the online Global Competition and Consumer Law program at the University of Melbourne. Here she discusses the merits of the program as well as the 18-month ACCC inquiry into digital platforms.
We weren’t looking for a story on our holiday to New Zealand, but a story found us and trailed us all the way from Mt Taranaki in the north island to Anakiwa in the south where we discovered Outward Bound. Turns out there was more in us than we realised! This is how the story came together.