Search Engine Optimisation (SEO) is the goal of all websites, but it’s a notoriously dark art with continually moving goalposts. Luckily there is one thing that us mere mortals can do to please the Google gods of the search engine rankings.
When it comes to social media most of us are sucked in by vanity metrics. More likes and thousands of followers take us to dizzying heights. But real engagement is essential to build brand trust in marketing.
Once you’ve punched in the final full-stop in your article, or pressed the stop button on your podcast recording, remember that there’s more in that story. Creating engaging content should be core to your communications and or marketing strategy – but driving it further should be just as important. Knowing how to repurpose content in Australia is essential for digital marketing success.