For a long time, sound was the king of communication. It took a backseat with the arrival of television and was further relegated by the internet. Now, in a world that’s overwhelmed by visual communication, sound has found a way to cut through. This is why you should use audio instead of video.
A podcast is audio on demand that you can download or play directly from the internet – whenever you’re ready to listen. They are usually free and there’s more than likely a podcast on your favourite topic. This is your guide to finding, sorting and listening to podcasts like a pro.
For startups, small business and even larger businesses, there’s often one person responsible for the marketing content on websites, social media and beyond. As the business grows, that person may become a freelancer, an external agency or a marketing team. With some strategic actions you can maintain quality content as your business grows.
Artificial Intelligence can write your blogs and record your podcasts, but can it improve your content? Yes, it can! But we don’t think it’s a good idea to hand the controls over to the robots just yet. Here’s how to use AI to the advantage of your content.
The brand of a business has a large role to play, often communicating a lot, while saying very little. Content can expand the message of a brand, but only when it represents its values and tone-of-voice. It’s important to listen to the brand and let it guide content.
Most articles about the first five years in business focus on the high risk of failure and what can be done to mitigate those risks. We’re turning that on its head! Here’s how content can support the fledgling years of a business and guide the way to success.
The content genie has well and truly been released from its bottle and there’s no stuffing it back in. Our worlds have become a swirl of infinite content – audio and text from the moment we rub the sleep from our eyes until we fall back into slumber – the content sprites wink, wave and whistle for our attention.
The demand to sustain the overwhelming gluttonous content beast can throw even the calmest content creators into a panicked tailspin. But the good news is you don’t have to take the splatter gun approach to creating content and risk looking like an over-stuffed sock draw. Here’s 6 great tools for content control.
Search Engine Optimisation (SEO) is the goal of all websites, but it’s a notoriously dark art with continually moving goalposts. Luckily there is one thing that us mere mortals can do to please the Google gods of the search engine rankings.
When it comes to social media most of us are sucked in by vanity metrics – more likes and thousands of followers take us to dizzying heights – but real engagement is what’s worth its weight in gold.
Podcasts are not necessarily the way for advertisers to reach large numbers of consumers (unless the podcast is Serial). But they are an excellent way for businesses to give value to their existing customers and to reach and grow an engaged community of brand advocates.
Once you’ve punched in the final full-stop in your article, or pressed the stop button on your podcast recording, know that there’s more in that story. Creating engaging content should be core to your communications and or marketing strategy – but driving it further should be just as important.
People are gathering around voice assistants like Google Home and Amazon Alexa to listen to podcasts like some sort of old-timey radio hour. Podcasts are being listened to in ever-increasing numbers – even McDonalds has one called ‘The Sauce’. And it’s not uncommon to pass people in the street who are listening to their phones like a transistor radio.
From fairy tales to film, literature to theatre, journalism to marketing – the art of story-telling has the ability to change hearts and minds. We’ve been telling stories for centuries to understand the world around us and explain the world to each other. But what makes a great story?
Barnaby Joyce has bowed out from the role of Deputy Prime Minister and no-one is surprised. His affair with former staffer Vicki Campion created reverberations around the nation, with calls to have him sacked for breaching ministerial standards. And after three weeks of relentless media coverage which crudely displayed Mr Joyce’s private life – who could forget the indelicate puns like ‘a bundle of Joyce’ – Australians can finally move on. But there’s a lesson to be learnt here for content makers.
Premier Daniel Andrew’s didn’t bother to unfurl the speech prepared for him.
No doubt his speechwriter had worked hard to present the State Government’s contribution to literature in a good light, along with a few details on other policies that may be loosely related to words, books or education. But this was not the audience for that speech.
The M Pavilion in Melbourne’s Queen Victoria Gardens was overflowing with writers, readers and the 21 shortlisted authors. Full of cheese, wine and a wicked sense of fun inspired by the vibrant host Candy Bowers, they just wanted to know who was going to win.