What politics can teach us out about a consistent content message


Barnaby Joyce has bowed out from the role of Deputy Prime Minister and no-one is surprised. His affair with former staffer Vicki Campion created reverberations around the nation, with calls to have him sacked for breaching ministerial standards. And after three weeks of relentless media coverage which crudely displayed Mr Joyce’s private life – who could forget the indelicate puns like ‘a bundle of Joyce’ – Australians can finally move on. But there’s a lesson to be learnt here for content makers.

Fewer words make bigger impact at the Victorian Premier’s Literary Awards

Premier Daniel Andrew’s didn’t bother to unfurl the speech prepared for him.

No doubt his speechwriter had worked hard to present the State Government’s contribution to literature in a good light, along with a few details on other policies that may be loosely related to words, books or education. But this was not the audience for that speech.

The M Pavilion in Melbourne’s Queen Victoria Gardens was overflowing with writers, readers and the 21 shortlisted authors. Full of cheese, wine and a wicked sense of fun inspired by the vibrant host Candy Bowers, they just wanted to know who was going to win.