James began his broadcasting career presenting commercial breakfast radio, moving to technical and production roles within the ABC for more than a decade. During that time he worked with Richard Stubbs, Red Symons and Jon Faine as both content producer and studio operator.
In 2016 James joined Alan Kohler to launch his online investing publication The Constant Investor which introduced a number of podcasts. He built an onsite studio and developed a mobile recording system that enabled high quality recordings in almost any location, including the noisy cafe where The Money Cafe podcast is recorded. He also wrote the majority of the marketing copy for the website, EDMs, conversion emails and social media. As the business grew James was promoted to Managing Editor and then General Manager.