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Masters Series

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Every week we sit down at the feet of founders to learn from their adventures. Whether you’re running a small business or side-hustle, or you’re dreaming of that moment you can break free from the corporate world and be your own boss – in each episode you’ll pick up some valuable tips and tricks all wrapped up in a cracking yarn.

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Maintaining quality content as your business grows

Five fists bump over a work table with laptops to celebrate quality content as their business grows.

For startups, small business and even larger businesses, there’s often one person responsible for the marketing content on websites, social media and beyond. As the business grows, that person may become a freelancer, an external agency or a marketing team. With some strategic actions you can maintain quality content as your business grows.

UoM: What’s driving the ACCC probe into tech giants?

New frontiers in global competition and consumer law: Professor Caron Beaton-Wells is the Director of the online Global Competition and Consumer Law program at the University of Melbourne. Here she discusses the merits of the program as well as the 18-month ACCC inquiry into digital platforms.

The Story of Outward Bound in Anakiwa

We weren’t looking for a story on our holiday to New Zealand, but a story found us and trailed us all the way from Mt Taranaki in the north island to Anakiwa in the south where we discovered Outward Bound. Turns out there was more in us than we realised! This is how the story came together.

What politics can teach us out about a consistent content message

W&R-Barnaby-Content-Writing-Podcast

Barnaby Joyce has bowed out from the role of Deputy Prime Minister and no-one is surprised. His affair with former staffer Vicki Campion created reverberations around the nation, with calls to have him sacked for breaching ministerial standards. And after three weeks of relentless media coverage which crudely displayed Mr Joyce’s private life – who could forget the indelicate puns like ‘a bundle of Joyce’ – Australians can finally move on. But there’s a lesson to be learnt here for content makers.

Fewer words make bigger impact at the Victorian Premier’s Literary Awards

Premier Daniel Andrew’s didn’t bother to unfurl the speech prepared for him.

No doubt his speechwriter had worked hard to present the State Government’s contribution to literature in a good light, along with a few details on other policies that may be loosely related to words, books or education. But this was not the audience for that speech.

The M Pavilion in Melbourne’s Queen Victoria Gardens was overflowing with writers, readers and the 21 shortlisted authors. Full of cheese, wine and a wicked sense of fun inspired by the vibrant host Candy Bowers, they just wanted to know who was going to win.