We spoke to students, parents, experts and teachers to identify classroom adjustments that enable students with disability to learn alongside their peers.
Everyone associates moustaches with fundraising for mens’ health, but few know how the money helps. We wrote a series of articles that reveal Movember’s real purpose.
Competition Lore is a podcast that we took from concept to an international audience for a professor from the University of Melbourne.
To share early results from the Childhood to Adolescence Transition Study (CATS) with teachers, we worked with Education Services Australia to create this podcast and feature article.
We’ve worked with electricity and gas supplier AGL Energy to write blog articles that provide practical information in an engaging way – like this one…
We partnered with educational providers We Teach Me for the Masters Series podcast – entrepreneurs discuss their path to success in front of an audience, with some great business tips.
As part of our pro-bono work, Serpil Senelmis hosted an event for START Foundation to raise awareness of their grant to double amputee Sara Shams for running blades.
We recorded an interview with Kon Karapanagiotidis, founder of the Asylum Seeker Resource Centre, at the City of Stonnington’s Untitled Literary Festival.
Infosys Consulting invited Written & Recorded into a special workplace forum with Vic ICT for Women to highlight the importance of diversity.
As we tramped around Queen Charlotte Sound at the top of New Zealand’s South Island, we collected stories about the transformative power of Outward Bound.
Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Every week we sit down at the feet of founders to learn from their adventures. Whether you’re running a small business or side-hustle, or you’re dreaming of that moment you can break free from the corporate world and be your own boss – in each episode you’ll pick up some valuable tips and tricks all wrapped up in a cracking yarn.
For a long time, sound was the king of communication. It took a backseat with the arrival of television and was further relegated by the internet. Now, in a world that’s overwhelmed by visual communication, sound has found a way to cut through. This is why you should use audio instead of video.
A podcast is audio on demand that you can download or play directly from the internet – whenever you’re ready to listen. They are usually free and there’s more than likely a podcast on your favourite topic. This is your guide to finding, sorting and listening to podcasts like a pro.
For startups, small business and even larger businesses, there’s often one person responsible for the marketing content on websites, social media and beyond. As the business grows, that person may become a freelancer, an external agency or a marketing team. With some strategic actions you can maintain quality content as your business grows.
Artificial Intelligence can write your blogs and record your podcasts, but can it improve your content? Yes, it can! But we don’t think it’s a good idea to hand the controls over to the robots just yet. Here’s how to use AI to the advantage of your content.
The brand of a business has a large role to play, often communicating a lot, while saying very little. Content can expand the message of a brand, but only when it represents its values and tone-of-voice. It’s important to listen to the brand and let it guide content.
Most articles about the first five years in business focus on the high risk of failure and what can be done to mitigate those risks. We’re turning that on its head! Here’s how content can support the fledgling years of a business and guide the way to success.
The content genie has well and truly been released from its bottle and there’s no stuffing it back in. Our worlds have become a swirl of infinite content – audio and text from the moment we rub the sleep from our eyes until we fall back into slumber – the content sprites wink, wave and whistle for our attention.
The demand to sustain the overwhelming gluttonous content beast can throw even the calmest content creators into a panicked tailspin. But the good news is you don’t have to take the splatter gun approach to creating content and risk looking like an over-stuffed sock draw. Here’s 6 great tools for content control.
Search Engine Optimisation (SEO) is the goal of all websites, but it’s a notoriously dark art with continually moving goalposts. Luckily there is one thing that us mere mortals can do to please the Google gods of the search engine rankings.
New frontiers in global competition and consumer law: Professor Caron Beaton-Wells is the Director of the online Global Competition and Consumer Law program at the University of Melbourne. Here she discusses the merits of the program as well as the 18-month ACCC inquiry into digital platforms.
When it comes to social media most of us are sucked in by vanity metrics – more likes and thousands of followers take us to dizzying heights – but real engagement is what’s worth its weight in gold.
Podcasts are not necessarily the way for advertisers to reach large numbers of consumers (unless the podcast is Serial). But they are an excellent way for businesses to give value to their existing customers and to reach and grow an engaged community of brand advocates.
Once you’ve punched in the final full-stop in your article, or pressed the stop button on your podcast recording, know that there’s more in that story. Creating engaging content should be core to your communications and or marketing strategy – but driving it further should be just as important.
People are gathering around voice assistants like Google Home and Amazon Alexa to listen to podcasts like some sort of old-timey radio hour. Podcasts are being listened to in ever-increasing numbers – even McDonalds has one called ‘The Sauce’. And it’s not uncommon to pass people in the street who are listening to their phones like a transistor radio.
We weren’t looking for a story on our holiday to New Zealand, but a story found us and trailed us all the way from Mt Taranaki in the north island to Anakiwa in the south where we discovered Outward Bound. Turns out there was more in us than we realised! This is how the story came together.
From fairy tales to film, literature to theatre, journalism to marketing – the art of story-telling has the ability to change hearts and minds. We’ve been telling stories for centuries to understand the world around us and explain the world to each other. But what makes a great story?
Barnaby Joyce has bowed out from the role of Deputy Prime Minister and no-one is surprised. His affair with former staffer Vicki Campion created reverberations around the nation, with calls to have him sacked for breaching ministerial standards. And after three weeks of relentless media coverage which crudely displayed Mr Joyce’s private life – who could forget the indelicate puns like ‘a bundle of Joyce’ – Australians can finally move on. But there’s a lesson to be learnt here for content makers.
Premier Daniel Andrew’s didn’t bother to unfurl the speech prepared for him.
No doubt his speechwriter had worked hard to present the State Government’s contribution to literature in a good light, along with a few details on other policies that may be loosely related to words, books or education. But this was not the audience for that speech.
The M Pavilion in Melbourne’s Queen Victoria Gardens was overflowing with writers, readers and the 21 shortlisted authors. Full of cheese, wine and a wicked sense of fun inspired by the vibrant host Candy Bowers, they just wanted to know who was going to win.