In a declaration reminiscent of Tyler Durden in Fight Club, this episode of Masters Series reveals that , “your logo is not your brand.” That’s the message of Simon Mathonnet, Head of Digital Strategy with digital marketers Splashbox. Simon explains the three layers of a brand and outlines how we can use content and marketing to leverage them.

Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success.

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Masters Series is produced in partnership with our friends at WeTeachMe.

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